Tech and
Feelings
The photo made us feel something. Video made us feel more. Music told us what to feel. Each one opened another channel into the body. Then it stopped, and it has been stuck there ever since.
A square photograph, badly lit. One second of somebody else's trip: a beach, a road, a window in a town you have never been to.
It gives you almost nothing, which is why it works. The day around it is missing, so you supply the day — the heat, the drive, who they were with. Most of the feeling was yours.
Then the frames moved. Video did not show more of the world than a photo did; it showed how long things took. The half-second before someone answers. A face changing halfway through a sentence. Most of what we read as feeling in another person is timing.
There was less left for you to fill in, and it worked better anyway.
Music told us what to feel.
Scroll past a clip with the sound off and nothing happens. Turn it on, and four seconds later you have stopped scrolling. The video did not get better. The song told you how to take it.
The deciding was done for you somewhere around the second bar. You can hear it happening and it still works.
None of it was about picture quality. Nobody was ever moved by a higher bitrate.
What changed each time was how far past your thinking the thing could get before you noticed. So what else is there?
After music, everything anyone tried came up short.
None of them are bad ideas. They add a sensation while the song is playing, and the sensation stays separate from it.
People keep trying this one. Headsets already track your eyes, the watch already has your pulse, the feed already counts how long you hovered — joining them up is the easy part, and somebody attempts it every few years, usually announced as a wellbeing feature. It never survives contact with anyone outside the demo. It reads as being watched back, and people will not have it in the room.
A gentler one: a branch of the vagus nerve runs just under the skin of the outer ear, the same patch an earbud rests against all day. No headphone does this today — the hardware just happens to already sit in the right place. A small current there changes how calm you are rather than what you are looking at, and nobody has made that feel like anything yet.
Then one with no sensor in it at all. A film alone and the same film next to a friend are two different films. Half of what we call a good evening is just knowing someone else is in the room, hearing the same thing at the same moment — and a feed of a hundred million people has somehow never once felt like that.
Nobody has found it yet
Music is still the last thing that clearly worked, and that was more than a decade ago. Everything since has been a demo: good for a minute, until you can see the feature.
It might be the feed that measures you, and we would probably take it. Or a current in the ear that nobody has made feel like anything. Or something with no hardware in it at all — knowing that someone else is watching at the same time as you, and feeling close to them for it.
For now the songs are still doing all of it.
notes on media, bodies and what hasn't landed yet